Services

tough crowd market insight among female consumers

Market insight

Strategic guidance for brands looking to engage female consumers in a modern, non- patronising way.

Internal communications consultancy for leadership and marketing teams looking to better position female engagement.

Research and data analysis on female consumer behaviours in the automotive and luxury spaces.

tough crowd commercial strategy

Commercial & MEdia Strategy

Helping media companies monetise automotive partnerships.

Creating non-endemic ad strategies that attract automotive and luxury brand investment.

Consulting on brand partnerships between automotive and fashion/lifestyle sectors.

tough crowd brand storytelling

Brand storytelling

Developing sophisticated content that speaks to women authentically.

Creating multi-platform storytelling strategies for brands looking to integrate seamlessly into fashion, lifestyle, and media ecosystems.

Editorial and commercial consulting for media brands expanding their automotive and luxury proposition.

tough crowd thought leadership natasha bird

Thought leadership

Natasha Bird, formerly Executive Editor of ELLE Magazine, is an industry voice, regularly appearing on national television (BBC, Sky, Reuters and more), radio (Radio 1, BBC London), plus panels, and conferences globally to advocate for better and more thoughtful female engagement.

Tough crowd experiential services

Experiential

High-end trips, brand activations, and female-focused driving experiences.

Curating luxury lifestyle events that position automotive and tech brands as aspirational, high-touch experiences.

Developing female-centric dealership and first-touchpoint experiences to increase conversion rates among high-net-worth female buyers.

Contact us

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