Tough Crowd is a consultancy and creative agency specialising in industries where women’s full market potential remains underleveraged. We bridge the gap between male-dominated sectors and a new generation of high-value female clients through sophisticated strategy, brand storytelling, and experiential marketing. We ask the question: is it really so tough to have meaningful conversations with women?
Why We Exist
Women influence 85% of consumer spending, and will soon represent 75% of global discretionary spend, yet many industries still struggle to engage them in a way that feels natural, compelling, and sophisticated. The automotive sector, in particular, has historically under-served female consumers, relying on outdated tropes and transactional marketing rather than deep emotional connections.
Tough Crowd is here to change that narrative—crafting high-value, data-backed strategies that align brands with women’s aspirations, desires, and purchasing behaviours.
Contact us
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