Lotus Cars

A relationship that now spans years, Tough Crowd and Lotus Cars have worked together on various projects to supplement, build on and improve the marque’s relationships with current and future female clients. Eg. Engaged to design a dealership re-education programme focused on reimagining the female buying experience. Developed and executed Lotus’ Goodwood Festival of Speed experiential strategy, designing The Drivers Club programme of events, hosting and chairing panels with Nicki Shields, Jade Edwards, Emerson Fittipaldi and more. Inspired and developed a new driver improvement programme at Lotus’ Hethel motorsport division.