Group of women sitting on a couch, having a conversation in a cozy room with plants.

Cursive text on black background: "It's not that tough to have great conversations with women"

ELEVATING THE CONVERSATION: WOMEN, LUXURY, AND CARS

Tough Crowd is a consultancy and creative agency specialising in industries where women’s full market potential remains underleveraged. We bridge the gap between male-dominated sectors and a new generation of high-value female clients through sophisticated strategy, brand storytelling, and experiential marketing.

services

Group of women posing next to a red Mclaren sports car in an outdoor setting.

Strategic guidance for brands looking to engage female consumers in a modern, non- patronising way.

Internal communications consultancy for leadership and marketing teams looking to better position female engagement.

Research and data analysis on female consumer behaviours in the automotive and luxury spaces.

Market insight

Person smiling in a car next to an orange vehicle

experiential

Racing driver Heather Hadley in racing suit preparing for an MX-5 race outdoors

High-end trips, brand activations, and female-focused driving experiences.
Curating luxury lifestyle events that position automotive and tech brands as aspirational, high-touch experiences.

Developing female-centric first-touchpoint experiences to increase conversion rates among female buyers.

Developing sophisticated content that speaks to women authentically.

Creating multi-platform storytelling strategies for brands looking to integrate seamlessly into fashion, lifestyle, and media ecosystems.

Editorial and commercial consulting for media brands expanding their automotive and luxury proposition.

brand storytelling

Brokering partnerships between automotive, media, lifestyle and fashion.

Creating non-endemic ad strategies that attract automotive and luxury brand investment.

Consulting on brand partnerships between automotive and fashion/lifestyle sectors.